SCRY ABOUT IT
BRAND AND PACKAGING DESIGN
SCRY ABOUT IT is a fictional nu-goth fashion brand infused with a healthy dose of dark humor. The name is a playful blend of the verb to scry, meaning to foretell the future, and the colloquial phrase cry about it. The brand’s wordmark is paired with a black scrying mirror, reflecting a crying cartoon skull and combining occult symbolism with an ironic, light-hearted twist.
The main goal of this project was to make a plain white basic T-shirt as interesting as possible through thoughtful label and packaging design. Since the brand’s target audience mainly wears black, the white shirt was turned into an exclusive limited edition to spark curiosity and desirability. Hidden details, limited stickers, and special packaging finishes add surprise elements and create an incentive to buy.
